Why do people write their names on bathroom stalls or carve their initials on trees? Because they want to leave something behind just to say they were there. That, for a moment in time, they existed in that specific place.
Enter the newly minted ShanAsh guerrilla marketing campaign. I had my friend make up these stickers (thanks Anna!) that we've been leaving in strategic places along our route to mark our journey. Look for them in a city near you.
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